Influencer Marketing Benchmarks | Chinese Influencer Pricing & Performance
Updated: March 25, 2026 6,780 data points Xiaohongshu, Douyin, WeChat
Influencer Tier Definitions
Understanding influencer tiers and their respective strengths.
Follower Count Tiers
Nano Influencers (1K-10K followers)
- Engagement rate: 8-12%
- Audience trust: Very high
- Cost per post: ¥500-3,000
- Best for: Niche targeting, authenticity
Micro Influencers (10K-100K followers)
- Engagement rate: 5-8%
- Audience trust: High
- Cost per post: ¥3,000-20,000
- Best for: Balanced reach and engagement
Macro Influencers (100K-1M followers)
- Engagement rate: 3-5%
- Audience trust: Moderate
- Cost per post: ¥20,000-100,000
- Best for: Brand awareness, reach
Mega Influencers (1M+ followers)
- Engagement rate: 1-3%
- Audience trust: Variable
- Cost per post: ¥100,000-500,000+
- Best for: Mass awareness, credibility
Campaign Performance Benchmarks
Typical performance metrics for influencer campaigns.
Engagement by Campaign Type
Sponsored Posts
- Average engagement: 4.2%
- Click-through rate: 1.8%
- Conversion rate: 0.6%
- ROI: 3.2x average
Product Reviews
- Average engagement: 6.8%
- Click-through rate: 2.4%
- Conversion rate: 1.2%
- ROI: 4.8x average
Giveaways/Contests
- Average engagement: 12.4%
- Click-through rate: 3.2%
- Conversion rate: 0.8%
- ROI: 2.1x average (lower quality leads)
Takeovers
- Average engagement: 5.6%
- Click-through rate: 2.1%
- Conversion rate: 0.9%
- ROI: 3.8x average
Long-term Partnerships
- Average engagement: 7.2% (increases over time)
- Click-through rate: 2.8%
- Conversion rate: 1.4%
- ROI: 5.6x average
Pricing Benchmarks
Current market rates for influencer partnerships on Chinese platforms.
Cost Per Post by Platform
Xiaohongshu
- Nano: ¥800-2,500
- Micro: ¥5,000-15,000
- Macro: ¥25,000-80,000
- Mega: ¥150,000-400,000
Douyin
- Nano: ¥1,000-3,000
- Micro: ¥6,000-20,000
- Macro: ¥30,000-100,000
- Mega: ¥200,000-600,000
- Nano: ¥600-2,000
- Micro: ¥4,000-12,000
- Macro: ¥20,000-60,000
- Mega: ¥100,000-300,000
Additional Costs
- Usage rights: +30-50% of base fee
- Exclusivity (30 days): +50-100%
- Whitelisting/paid amplification: +20-40%
- Content revision rounds: Included (1-2 rounds)
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